Conversion Rate Calculator
Conversion rate is the share of visitors who complete a goal, like a purchase. Divide conversions by visitors and multiply by 100.
What is conversion rate?
Conversion rate links traffic to sales. Doubling conversion rate halves your CPA at the same traffic cost — often the cheapest way to grow.
How to use the conversion rate calculator (formula)
What each field means
- Visitors or clicks — Visitors, sessions or clicks.
- Conversions or orders — Purchases, leads or other completed goals.
Worked example
Using these numbers: visitors or clicks 12000, conversions or orders 240.
The conversion rate is 2.0%.
- Visitors per conversion: 50
What is a good ecommerce conversion rate?
Most online stores convert 1–3% of visitors; above 3% is strong. Paid social traffic is usually lower than search or returning visitors.
Tips to improve your result
- Measure per traffic source.
- Fix page speed and mobile layout first.
- Clear delivery and return information lifts conversion.
- Test one change at a time.
Frequently asked questions
How do I calculate conversion rate?
Conversions ÷ visitors × 100.
How does conversion rate affect CPA?
CPA = cost per click ÷ conversion rate, so higher conversion lowers CPA.
What lowers conversion rate?
Slow pages, unclear pricing, weak trust signals and long checkout.
Should I use sessions or users?
Use one consistently; sessions are most common for ecommerce.
You might also need
ROAS CalculatorReturn on ad spend from revenue and spend.
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