ROAS Target & Budget Planner

Plan the ad budget, orders and traffic needed to hit a revenue goal at a target ROAS and conversion rate.

Currency

Ad budget needed$12,500

Orders needed910

Max CPA$13.74

Visitors needed45,500

What is target ROAS?

Target ROAS is the return you plan for. Budget = revenue goal ÷ target ROAS; visitors needed = orders ÷ conversion rate.

How to use the ROAS target calculator (formula)

Ad budget needed = Target revenue ÷ Target ROAS Orders needed = ceil(Target revenue ÷ Average order value) Max CPA = Ad budget needed ÷ Orders needed Visitors needed = ceil(Orders needed ÷ (Conversion rate÷100))

What each field means

Target revenue — Revenue goal.
Target ROAS — Target ROAS.
Average order value — Average order value.
Conversion rate — Store conversion rate.

Worked example

Using these numbers: target revenue $50,000, target roas 4, average order value $55.00, conversion rate 2%.

The ad budget needed is $12,500.

Orders needed: 910
Max CPA: $13.74
Visitors needed: 45,500

How do I set a realistic ROAS target?

Start from your break-even ROAS and your recent average. Targets far above what you have achieved usually stop campaigns from spending.

Tips to improve your result

Check target ROAS against break-even ROAS.
Very high targets limit delivery on Meta and Google.
Plan visitors as well as budget.
Raise targets gradually as data improves.

Frequently asked questions

How do I calculate the budget for a target ROAS?

Revenue goal ÷ target ROAS.

Target ROAS vs break-even ROAS?

Break-even earns zero profit; target ROAS includes your profit goal.

What happens if target ROAS is too high?

Platforms spend less and growth slows.

How many visitors do I need?

Orders needed ÷ conversion rate.

Related Tools

You might also need

Ad Budget PlannerMonthly and daily budget from a revenue target.

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