BD Product Pricing Calculator
This calculator sets a selling price in BDT that covers sourcing, packaging, delivery, COD charges, Facebook ad cost and the expected loss from returns — and still leaves your target margin.
How to price products in Bangladesh
Bangladeshi online pricing must include costs many sellers forget: COD charges, return risk and ad cost per order. Price = total cost per order ÷ (1 − desired margin).
How to use the product pricing calculator Bangladesh (formula)
What each field means
- Product cost — Purchase cost per unit.
- Transport / sourcing cost — Sourcing or transport cost per unit.
- Packaging cost — Packaging per order.
- Delivery cost — Courier charge per order.
- COD fee — COD charge per order.
- Ad cost per order — Facebook/Google ad cost per order.
- Expected return rate — Expected return rate.
- Desired profit margin — Net margin you want.
Worked example
Using these numbers: product cost ৳450.00, transport / sourcing cost ৳20.00, packaging cost ৳15.00, delivery cost ৳70.00, cod fee ৳10.00, ad cost per order ৳120.00, expected return rate 12%, desired profit margin 20%.
The recommended selling price is ৳866.75.
- Total cost per order (incl. return risk): ৳693.40
- Expected profit: ৳173.35
- Profit margin: 20.0%
What margin should Bangladeshi online sellers target?
After ads and returns, 15–25% net margin is healthy for most categories. Very competitive categories may run at 10%, but then return rate must stay low.
Tips to improve your result
- Price for your real return rate, not a hopeful one.
- Add delivery cost inside the price for Dhaka and charge extra outside Dhaka if needed.
- Round to prices ending in 50 or 90 that buyers expect.
- Recheck price when ad cost per order rises in sale seasons.
Frequently asked questions
How do I set a selling price in BDT?
Add all per-order costs including ads and return risk, then divide by (1 − target margin).
Should delivery charge be included in the price?
Either include it or show it clearly at checkout — just make sure your price covers it either way.
How does Facebook ad cost affect pricing?
Ad cost per order is often the second-biggest cost after the product, so it must be part of the price.
What is a safe profit margin for COD products?
Aim for at least 20% net so a few extra returns do not push you into loss.
You might also need
COD Profit CalculatorReal profit after COD returns, delivery and ad cost.
Delivery & Return Cost CalculatorCourier cost per successful order, returns included.
Product Pricing CalculatorThe selling price that hits your target profit margin.
Want help improving these numbers?
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