AOV Calculator
Average order value (AOV) is the average amount a customer spends in one order. Divide total revenue by the number of orders to get it.
What is AOV?
AOV tells you how much each order is worth. Because ad cost is paid per order, a higher AOV lets you afford a higher cost per acquisition and still stay profitable.
How to use the aov calculator (formula)
What each field means
- Total revenue — Total sales revenue for the period.
- Total orders — Number of orders in the same period.
Worked example
Using these numbers: total revenue $25,000, total orders 500.
The average order value is $50.00.
- Orders per 1,000 revenue: 20
What is a good average order value?
There is no single good AOV — it depends on your products. The useful benchmark is your own: if AOV rises while conversion rate holds, profit per order improves. Bundles, free-shipping thresholds and upsells are the usual levers.
Tips to improve your result
- Use the same date range for revenue and orders.
- Exclude cancelled and fully refunded orders for a true AOV.
- Set a free-shipping threshold slightly above your current AOV.
- Compare AOV by traffic source — ad traffic often has a lower AOV.
Frequently asked questions
What is the AOV formula?
AOV = total revenue ÷ total number of orders.
How can I increase average order value?
Offer bundles, volume discounts, a free-shipping threshold, or relevant add-ons at checkout.
Is AOV the same as revenue per customer?
No. AOV is per order; one customer can place many orders. For value per customer use the LTV calculator.
Why does AOV matter for ads?
Your maximum affordable CPA depends on how much each order brings in. Higher AOV means more room for ad cost.
You might also need
Product Pricing CalculatorThe selling price that hits your target profit margin.
E-commerce Profit CalculatorNet profit and margin per order after product, shipping, fees and ads.
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