Bundle Profit Calculator
A bundle sells several products together at one price. This calculator shows the bundle profit, margin and how much the customer saves compared with buying the items separately.
What is bundle pricing?
Bundling raises average order value: one shipping cost and one ad click are spread over several units. The bundle price must still leave a healthy margin after product, shipping, fees and ad cost.
How to use the bundle profit calculator (formula)
What each field means
- Product cost per unit — Cost of one unit in the bundle.
- Products in bundle — How many units the bundle contains.
- Bundle selling price — Price of the whole bundle.
- Single product price — Normal price of one unit sold alone.
- Shipping cost — Delivery cost for the bundle.
- Payment fee — Payment fee for the bundle order.
- Ad cost — Ad cost per bundle order.
Worked example
Using these numbers: product cost per unit $8.00, products in bundle 3, bundle selling price $54.00, single product price $22.00, shipping cost $5.00, payment fee $1.50, ad cost $10.00.
The bundle profit is $13.50.
- Total product cost: $24.00
- Profit margin: 25.0%
- Customer saves vs single: $12.00
How much discount should a bundle give?
A bundle saving of 10–20% versus single prices is usually enough to change behaviour. Keep the bundle margin close to your single-product margin — the higher AOV does the rest.
Tips to improve your result
- Bundle best-sellers with slower-moving items.
- Show the saving in money, not just percent.
- Test a 2-pack and a 3-pack before larger bundles.
- Compare bundle profit with the profit of single orders at your real ad cost.
Frequently asked questions
How do I price a product bundle?
Add up unit costs, shipping, fees and ad cost, then set a price that keeps your target margin while giving the customer a visible saving.
Do bundles increase profit?
Usually yes, because shipping and ad cost are paid once for several units, which raises profit per order.
How do I calculate bundle savings?
Savings = single price × quantity − bundle price.
What products work best in bundles?
Items used together, refills or consumables, and a best-seller paired with a newer product.
You might also need
Product Pricing CalculatorThe selling price that hits your target profit margin.
E-commerce Profit CalculatorNet profit and margin per order after product, shipping, fees and ads.
Want help improving these numbers?
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